MLL Around The League

MLL Announces It’s Re-Branding Effort Will Be Led By Troika

MLL Announces It’s Re-Branding Effort Will Be Led By Troika

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  via MLL press release   BOSTON (November XX, 2018) – Major League Lacrosse (MLL) announced today the hiring of Troika as the agency of record for its rebranding initiative. Troika, a part of the Troika Mission Group, is a brand consultancy and creative agency with expertise in entertainment, sports, and media. The Los Angeles-based firm has been tasked with creating a valuable and meaningful brand experience that builds engaged and loyal audiences aligned with MLL's vision. “We are pleased to work with Troika on redefining MLL to better engage the fast-growing national lacrosse market, and our fan base of today and tomorrow,” said Alexander Brown, MLL Commissioner. “Our players, sponsors, and fans gave us valuable input on essential changes we needed to make, and a bra
MLL Release Statement on Premier League Formation

MLL Release Statement on Premier League Formation

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  via MLL press release   For the last 18 years, Major League Lacrosse sought to become, and then established itself as the pinnacle of the sport.  That mission has not changed. Through the dedication and investment of our ownership group, whose combined assets are in excess of $9 billion, MLL has established footholds in nine lacrosse communities across the country. The Boston Cannons, the New York Lizards, the Chesapeake Bayhawks, the Charlotte Hounds, the Atlanta Blaze, the Florida Launch, the Ohio Machine, the Denver Outlaws, and the Dallas Rattlers have proven their dedication to serving their communities. We have been a steady and valuable partner to brands such as the Walt Disney Company, New Balance/Warrior, the Coca-Cola Company, Anheus
MLL To Engage The Modern Lacrosse Fan With A Comprehensive Rebranding Effort

MLL To Engage The Modern Lacrosse Fan With A Comprehensive Rebranding Effort

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  via MLL press release   League to Premiere a New Look for the MLL Logo and Website at the Start of the 2019 Season   BOSTON (October 18, 2018) - Major League Lacrosse (MLL) announced today that it has distributed RFPs to a select group of agencies as part of its plan to undertake a comprehensive rebranding initiative. MLL was established in 1999, with the first season taking place in 2001. In its 18-year history, MLL has featured the same logo and branding. The logo, as it stands, nods to its roots by featuring MLL great, Michael Watson. While the league values the legacy of the logo and all of the players who wore it throughout the past 18 years, MLL is ready to embrace a new visual identity that directly aligns with the modern lacrosse consumer. The proj
MLL Appoints Buddy Rose as Director of Events

MLL Appoints Buddy Rose as Director of Events

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  via MLL press release   BOSTON, MA - (October 17, 2018) - Major League Lacrosse (MLL) announced today that Buddy Rose has been selected as its Director of Events. Rose will oversee all league events, such as the All-Star Game, Championship Weekend, the College Draft, the Rookie Symposium, the Honors Ceremony, and the Players’ Combine. Rose is an accomplished sports professional with more than 14 years of experience in brand development, live events, and fan experiential development. In his career he has developed best-in-class live sporting event experiences and grown outreach experiences targeted to youth audiences.     “We are thrilled that Buddy is joining MLL,” said Alexander Brown, MLL Commissioner. “He brings the ability to create top of the lin
Major League Lacrosse Announces 2019 Schedule Starting Date

Major League Lacrosse Announces 2019 Schedule Starting Date

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  via MLL press release   BOSTON, MA – October 1, 2018 -  Major League Lacrosse (MLL) today announced its 2019 schedule start date with a further focus on its players. In an effort to better accommodate its rookies, and those MLL players who are currently NCAA coaches, the 2019 schedule will shift to a post Memorial Day start, beginning on Friday, May 31, 2019. “Since I joined MLL, I have made it a point to speak with as many of our players to learn more about their ideas to improve league play,” said Alexander Brown, commissioner of MLL. “By moving the season’s opener back from our traditional April start, we are allowing players to wrap up their other commitments before Opening Night. We are also thrilled that this upcoming rookie class will be able to join their te
Forbes:  The WNBA Could Learn A Lesson About Investment From Major League Lacrosse

Forbes: The WNBA Could Learn A Lesson About Investment From Major League Lacrosse

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  via Forbes.com by David Berri   Excerpt: Are players an investment or just a cost? Should a new league focus on long-term growth or short-term profits? This past week, Major League Lacrosse (MLL) offered an answer to these questions. On Monday the MLL announced a number of changes that the league says are "all designed to invest in its players."In addition to expanding the schedule of games and increasing the league roster size, the MLL is also increasing the league's salary cap. In other words, MLL players are receiving an increase in pay. And this increase is being called an "investment." For those not familiar with the league, the MLL began play in 2001. Like we generally see with new leagues, the MLL has seen teams come and go. Across its first 18 season
BREAKING:  Major League Lacrosse Takes League To Next Level By Investing In Players

BREAKING: Major League Lacrosse Takes League To Next Level By Investing In Players

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  via MLL press release   BOSTON, MA – September 17, 2018 – Major League Lacrosse (MLL) today announced that its owners voted unanimously to approve three significant changes to the league - all designed to invest in its players and further enhance the quality of competition on the field. The owners voted to approve an increase in the salary cap, an expansion of the game schedule, and the addition of one player to the Game Day Active Roster (GDAR). “The unanimous vote by the owners is a pivotal statement in terms of their support for our agenda going forward,” said Alexander Brown, commissioner of MLL. “MLL maintains the absolute best players in the game of lacrosse, period. Our owners’ investment and endorsement will ensure that the competition in our league will con